Assignment 1 - Interactive Art

Name : Liew Kwan Chuan
ID Student : 1112700343
Course : Advertising Design
Year : Beta 2

Title : Red Bull Off The Planet
Design Company : ENESS
Year : 2010
Links : http://www.youtube.com/watch?v=rYAdtkZe90k


What attracted you to this piece of interactive art in the first place?
At first when I saw the thumbnail of this video, I was attracted by it's colors and when I decided to view it,
I found out that this is a very unique piece of interactive art. They've projected the animation to the snow pile and when the skaters skate through it, the animation will have the flow effect and other effect that follows the rythm of the skaters skating and flying through the snow piles.

How did you feel when you first saw this interactive art?

When I first saw this video, I feel that they really did a great job. The way they perfectly projected the projection exactly on the snow piles and the sphere for creating different theme and style and different types of motion that move along with the skaters while they are skating through the snow piles with the good control of the exact timing.

What element/s made this interactive art successful in engaging you?

The elements that engaged me is the great skills that they've done on this "Red Bull Off The Planet".
I'll be asking,
How does the projection fits the snow piles? Did they measured the snow piles?
How does motion of the graphics matches the skaters rythm? Is someone there controlling the graphics?
How do they match up so many different themes as one projection? Have they planned a lot of storyboards?

What was the ‘wow’ factor for you?

For me, I think that this is cool. A simple play of snow boarding has been bring out much by the graphic projection. For an example, there's one part where the center has become an earth and when the skaters fly through it, it gives an illusion of the skaters are in the space, flying through the earth which really makes me feel impressed. As we can see, even the skaters themselves feel excited to skate with the projection.

If there is one thing that you want to add to this interactive artwork, what would it be?

For me, this artwork is a very futuristic style of artwork, but it won't be perfect without any sound effects.
So I may will add some dynamic sound effects to it so that it will be more interesting and fun.
For an example, during the explosion theme, we may can add in some explosive sound effect to make it more realistic and interesting.

At the last, I think that art is about an expression of an artist him/herself. They will be the one to decide what they want to deliver to the audience and how should they do that and so, the thoughts and planning of an artist is very important in order to allow them deliver their messages successfully to their audiences.

Official Project link : http://eness.com/?r=Project&p=2&c=